Knowing when to let go by Nino Mihilli

Nino Mihilli • August 25, 2026

Nino Mihilli

Knowing When to Let Go Is Part of Building

Nino Mihilli on Entrepreneurship, Failure, Faith, and Why Quitting the Wrong Thing Isn't the Same as Giving Up

Entrepreneurs are told constantly:

Never quit.

Keep going.

Push through.

Believe in yourself.

Ignore the doubters.

There is truth in that advice.

I've had plenty of moments when perseverance mattered.

But after years of building businesses, I've learned there's another truth we don't talk about nearly enough.

Sometimes you should quit.

Not on yourself.

Not on your values.

Not because something became difficult.

But sometimes you need to let go of an idea, strategy, project, or direction that simply isn't working.

Knowing the difference might be one of the hardest parts of entrepreneurship.

Persistence Can Become Pride

This is uncomfortable for entrepreneurs because persistence is part of our identity.

We pride ourselves on seeing possibilities other people don't.

When someone says something can't be done, that can actually make us want to do it more.

I understand that personality very well.

But there's a danger.

Eventually, determination can turn into ego.

We stop asking:

"Is this still a good idea?"

And start thinking:

"I have to prove I was right."

Those are very different motivations.

I've learned that proving yourself right can become incredibly expensive.

The Money You've Already Spent Is Gone

Business has taught me a painful lesson about sunk costs.

You spend money on something.

Then more money.

It isn't working.

Now you're faced with a decision.

Walking away feels like wasting everything you've already invested.

So you invest more.

Now walking away feels even harder.

The cycle continues.

But the money you've already spent shouldn't determine whether the next dollar is wisely spent.

The same applies to time.

Just because you've spent two years pursuing something doesn't automatically mean it deserves a third.

The question should be:

Knowing what I know today, would I still choose this?

That's a much harder question.

It's also a much better one.

I've Had Ideas I Loved That Weren't Good Enough

Entrepreneurs tend to fall in love with their ideas.

I certainly do.

You can see the finished product before it exists.

You imagine customers using it.

You see where the business could go.

Then reality arrives.

Maybe customers aren't interested.

Maybe the economics don't work.

Maybe technology changes.

Maybe another opportunity turns out to be much stronger.

At that point, you have to decide whether you're loyal to the idea or loyal to the mission.

I've become much more interested in the mission.

The route can change.

Building Technology Makes This Obvious

This happens constantly when you're building software.

You can spend days developing an approach only to discover a better one.

The old version isn't necessarily a failure.

It taught you what the next version needed to become.

Working with AI and building technology through T47 Group and Xsatori has reinforced this for me.

Build.

Test.

Learn.

Change.

Sometimes throw it away.

Then build again.

That's not weakness.

That's iteration.

And I think life works much the same way.

Writing The Variable Required Letting Go Too

Writing a novel gave me another perspective on this.

There were scenes I liked that didn't belong in the final story.

That's surprisingly difficult.

You created something.

You spent time on it.

Maybe you even think it's good.

But good isn't always enough.

It has to serve the larger story.

Sometimes the best thing you can do for what you're building is remove something you worked hard to create.

Business taught me that.

Writing reinforced it.

People Sometimes Stay Because They're Afraid of Starting Over

This goes beyond entrepreneurship.

People stay in careers they hate.

Businesses they no longer believe in.

Relationships that need serious change.

Strategies everyone privately knows aren't working.

Why?

Because starting over is scary.

I understand that.

Starting over can feel like going backward.

But sometimes you're not going backward.

You're taking everything you learned from the previous chapter into the next one.

You're not starting from zero.

You're starting from experience.

That's different.

Faith Doesn't Mean Forcing Every Door Open

This is something my faith has helped me understand.

We sometimes assume perseverance means continuing to push on a door that refuses to open.

Maybe.

But sometimes the closed door is the answer.

I've prayed for things that didn't happen.

At the time, I wanted God to change the circumstances.

Looking back, sometimes I'm grateful He didn't.

Proverbs 16:9 says:


"In their hearts humans plan their course, but the Lord establishes their steps."

I make plans.

A lot of them.

But I've learned to hold those plans with open hands.

My plan isn't automatically God's plan.

And my disappointment today doesn't mean I won't understand the reason tomorrow.

How Do You Know the Difference?

This is the hard part.

When should you persevere?

When should you pivot?

When should you walk away?

I don't have a perfect formula.

But I ask better questions than I used to.

Am I continuing because the evidence supports it—or because my ego does?

Is the original reason I started still true?

What has changed?

What am I learning from customers, employees, or the market?

If I weren't already invested, would I choose this today?

Am I afraid to stop because stopping would make me feel like I failed?

And perhaps most importantly:

What am I preventing myself from pursuing because I'm unwilling to release this?

Sometimes opportunity has a cost.

Sometimes that cost is letting go.

Quitting and Giving Up Aren't Always the Same Thing

I think we need to separate these ideas.

Giving up on becoming better?

No.

Giving up because something became uncomfortable?

Be careful.

Giving up on your faith, family, integrity, or purpose?

Absolutely not.

But quitting a strategy that doesn't work?

Changing a business model?

Closing a project?

Admitting an idea wasn't as good as you thought?

That's not necessarily failure.

Sometimes that's wisdom.

Final Thoughts

I'm still a believer in persistence.

Probably always will be.

Some of the best things in my life required continuing long after quitting would have been easier.

But maturity has taught me that perseverance isn't blindly walking in the same direction forever.

Sometimes perseverance means changing direction while refusing to abandon the mission.

That's the distinction I'm trying to get better at.

Know what you stand for.

Know what you're trying to accomplish.

Work hard.

Be patient.

Don't run from difficulty.

But don't worship your original plan either.

Listen.

Learn.

Pray.

Watch the evidence.

And when it's time to let something go...

Let it go.

Your next chapter may need the space.

— Nino Mihilli



Stay Connected with Nino Mihilli

๐ŸŒ Personal Website: https://www.ninomihilli.com

๐Ÿข T47 Group: https://www.t47group.com

๐Ÿ‘ท Flat Staffing: https://www.flatstaffing.com

๐Ÿ“– Read Nino Mihilli's novel, The Variable, on Amazon: https://www.amazon.com/dp/B0GX3783RG

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